Category Archives: Classic Collection

Style Guide: Diamond Jewellery for a classic appeal!

Diamonds are said to be a girl’s best friends. Every girl desires to have at least one in her life. Choosing diamond is definitely not an easy job as it comes in different colour, shapes and sizes. You need to see the GIA certificate, the 4c’s i.e. the cut, colour, carat, clarity and in what condition the diamond is.

Buying a diamond is easy but styling it with your attire isn’t. It is equally important for every diamond lovers to know how to style their attire if they want to buy one.

Festive season


Festive seasons are special. Every woman loves dressing up little over the top during festive seasons and if it is diamond then it is no doubt an icing on the cake. Generally, every woman prefers wearing saris, salwar suits or lehengas during the festive season. You can team your traditional attire with a heavy diamond necklace, a stone studded earrings and some simple bangles.

Birthday Party


Generally you choose to wear a gown, dress, palazzos or jumpsuits for a birthday party. While choosing jewellery for the party- you must go for simple diamond studs, ear cuffs, bracelets or chokers. These are certain things which go well with any kind of party attire.



Weddings are incomplete without diamond jewellery. Heavy embroidered lehenga and diamond jewellery goes hand in hand. Team up your wedding dress with the brightest and the heaviest diamond necklace, a nice big jhumka, bangles and so on. Not only the bride, the bride’s mother or sister can also go for diamonds on the wedding day. Make sure the colour of your attire matches the diamond set you choose to wear for the wedding.

Dinner Date


So you have plans to go out with your boyfriend and your dress is ready but you don’t know what to accessorise it with. Go for diamonds! Diamonds are something that goes with anything and for any occasion. Simple dress and simple diamond jewellery mix-matched together is a good option for a dinner date with your boyfriend.


Things that matter while buying Jewellery!

Jewellery is must have for every woman. Be it a pendant, ring, bangle or a necklace- every woman owns something or the other. Jewellery has always been a part of human culture. Even from the times when humans first started using clothes some thousand years ago- jewels were made from any kind of materials such as stones, feathers, plants, bones, shells, wood, animal skin and much more. With time as humans changed, their thinking and way of living also changed. These days’ diamonds, gold, pearl, ruby, emerald, Kundan have become a big craze for every woman.


Jewellery designs are versatile in India and it varies from state to state. Jewellery can be of so many different types- silver, gold, diamond, metal, pearl, emerald, ruby etc.

But there are certain things you should keep in mind while buying Jewellery these days:

  • If you are buying gold jewellery make sure it is BIS Hallmarked in it. Never go for gold jewellery which doesn’t have a BIS Hallmark in it.


  • Do not forget to take a retail invoice from the shop while buying any kind of gold jewellery where the present rate of gold, the making charge and the BIS Hallmark is clearly mentioned.
  • If you are going for any other kind of Jewellery like Kundan, emerald, ruby- make sure what kind of quality is provided to you by the shopkeeper.



  • Make sure the shopkeeper weighs the gold properly in a weighing machine while selling it.
  • Always remember the 4c’s while buying diamond jewellery i.e. cut, clarity, colour and carat.


  • Certificate from GIA matters a lot while buying a diamond jewellery where the 4c’s, the rate of the diamond, the exact diamond conditions are what mentioned in the certificate

These are some of the essential things one must keep in mind while buying Jewellery.

Shimmer this Diwali with Jewellery from Anutammam

Glitter with Gold or Shimmer with Shine….The jewels that you flaunt, Flash like a moon’s light!!

Jewellery is women’s best friend. Indians have been using jewellery for adornment since centuries. The most important significance in the country is evident from the fact that on many auspicious occasions jewellery forms a part of gifts. Indian festivals are incomplete without ornaments- earrings, pendants, necklace, head gears, finger rings, bangles, mang tikas are some of the must-have jewellery for every woman these days.

The festival of lights i.e. Diwali has a very big connection with jewellery. The first day of the Diwali festival is the Dhanteras festival which is known as “Dhanatrayodashi” where every woman buys some or the other jewellery.


Jewellery no doubt is an important thing in every woman’s life. They serve as a cultural heritage. Traditionally jewellery these days is always linked with wealth, power and status. So guys what are you waiting for? If you still haven’t bought your favourite jewellery set this festival- buy it exclusively from Anutammam. They believe that fine sense of balance makes jewellery truly extraordinary with traditional and modern themes blend into contemporary designs.



For a completely magnificent look on special occasions, different colours in a single jewellery piece spell its magic.



The embodiment of grace and style, diamond bracelets set in white gold are a delightful reminder of the eternal beauty of hands.



Wear the most gracious ring, as this fine yet stunning piece set in Diamond, is absolutely a fine piece of art!



Stunning necklace decorated with diamonds is representing the enchanting festive spirit.

So, this Diwali get all the glitz and glam from one of the finest jewellery shops in India- Anutammam.

Accessorise your glamorous gowns and ethnic Indian outfits right!


Fashion is about dressing according to what’s fashionable. A style is more about being yourself.

Getting dressed for an extraordinary occasion is constantly exciting. We get the chance to wear exquisite outfits, stylish shoes and dazzling gems. Many women think about the Jewellery at the last and have an intense time finding something great. Wrong decision of jewels can ruin your look so it’s ideal to go the other route round. Pick your jewellery first as getting a coordinating outfit is manageable.

Jewellery always ought to draw more focus when dressed. So, make sure you pick the perfect one for the occasion. At Anutammam, you will many designs to go with regardless of the dress design.

Here are some scintillating jewellery pieces just for you:


These gold and diamond earring is the perfect choice for any traditional Indian outfit or a fusion wear. The shine of gold has increased manifold thanks to gleaming diamonds.


Here is the pair that will look stunning with the evening gowns and cocktail sarees. Pearl drops never cease to amaze! This delicate piece of work in diamond is surely going to add sparkle to your look.


Want to wear something heavy on your minimal outfit?  Accentuate your femininity with this graceful & elegant gold diamond set from Anutammam.


We all love earrings and a perfect pair of earring always enhance one’s charm. Pick this pair of stunning earrings and you are ready to rock parties, regardless of your outfit!


Pick a diamond set that will suit every occasion. This set is timeless and classy. You can wear just the necklace or only earring if you want a minimal yet elegant look.



7 Jewellery hacks that will make your life simpler. Guaranteed!

The jewellery has the unique power to make your personality look amazing. To see your favourite jewellery entangled makes us so irritated. The face we make after seeing our favourite earrings misplaced.

So here is a list of the jewellery hacks that will acknowledge you how to make your much simpler.

1) Prevent knots in the necklace chains!

Knots in the necklace…. What a fashion disaster….!!!!

Avoid all such jewellery disasters, all you need to do is thread your necklace through a straw and close the clasp and it will be done.


2) Prevent your hair falling in the clasp of your necklace?

How irritated we become when hair gets into the clasp of the necklace. A simple hack to this is to buy a short length of aquarium tube easily available on a pet shop, cut off a small piece to cover the clasp, then slide it onto the chain and cover the clasp once again.


3) Ready to get rid of the knots in chains of your bracelet?

Place your bracelet’s chain on a clean surface, sprinkle the knot in baby powder, the knot will become loose enough to be detangled with a needle or safety pin. Not to forget, rinse it afterwards in warm water and mild soap, before laying it out to dry.


4) Get your bronze and brass jewellery in place

Sprinkle some salt on a slice of lemon. Now rub the lemon slice over your jewellery, rinse with water and dry it with a soft cloth. In case of a tougher tarnish, make a paste of baking soda, lemon and water.


5) Get tight fitting bangles on your hands….without any pain

Rub some petroleum jelly on your hand then softly try to put the bangles on your hands and they will fit your wrist without any pain.While wearing out the bangles you can put some more petroleum jelly and they will come out from the hands very easily.


6) Clean the nose pin without pain.

Create a sterile saline solution for yourself. Add 1/4th teaspoon of non-iodized salt to a cup of warm water. The nose pin will no longer be a problem for those who have got piercing recently.


7) Bring back the spark to your favourite silver anklet….Without going to a jeweller.

In a ceramic bowl with water, put a teaspoon of baking powder, a teaspoon of salt and a dash of white vinegar. Then place your silver anklet in the mixture for five minutes and get ready for magic, your jewellery will have its shine back. 


Make memories by Gifting Jewellery


Though it’s the effort that counts but a thoughtful gift for your loved ones is always embraced.

When it comes to gifting your female partner, Jewellery plays a significant role.  It symbolises love, vows, and accurately specifies the other person how important their presence is in your life. Jewellery is not gifted often but some days are exceptional and needed to be made memorable, and nothing allures a woman more than Jewellery. So if you are planning to surprise your lady with a piece of Jewellery and are confused when and what to gift, then here is your ultimate guide for the next Jewellery shopping.

To Propose your Love


Nothing is as challenging as it is to propose your beloved. You need to make it special and create a magical moment that will make her heart jump with excitement, and she readily says YES. After all the glow on her face should be well honoured with a Diamond ring from Anutammam.

If it’s Valentine’s Day


Valentine’s day is celebrated in honour of love, and you won’t want to miss this day to surprise your lady love. Pick up a breathtaking piece of Jewellery from Anutammam that will make her smile and shine.

If it’s her Birthday


Birthdays are always special; after all, it doesn’t come every day. It’s the best time to present your lady luck with an exceptional piece of Jewellery and make her birthday a memorable one. Gift her Diamond earrings, which is an excellent way to show your special someone just how much she means to you. With Anutammam you can also create your custom pair exactly how you want it.

If it’s your Anniversary


Some memorable days need celebration and your wedding anniversary is one such day.  Anniversaries are the perfect time to celebrate the pleasure of togetherness by gifting jewellery to celebrate the years you have been with her. Gift her unique bracelet adorned with sparkling diamonds that is just spellbinding!

If you’re becoming Parents


When the occasion is special, the gift has to be as special. Thank her for giving you the joy of becoming a father. Make the occasion more memorable with a unique Jewellery gift.

The Four C’s of Diamonds

Diamonds are forever, and every woman desires to possess them. These scintillating stones are rare and precious. When you are paying for something, you would want to know a few important things about it. There is a universal method for evaluating the quality of diamonds, which is known as The Four C’s of Diamonds. Learn the basics before you make a purchase for this dazzling diamond.




Diamonds are coloured when the crystals grow inside the earth. A diamond’s colour grade refers to the lack of colours. The Gemological Institute of America (GIA) ranks the body colour in white diamonds from D (colourless) to Z (light yellow). The best colour for a diamond is no colour at all.



The cut of a diamond determines its brilliance. The better a diamond is cut, the more sparkle it will have. The cut of diamonds represents how its sides reflect and scatter the light. A perfectly cut and polished diamond has perfect proportions and symmetry.



Almost all diamonds have tiny imperfections. Diamonds with few or no imperfection receive the highest quality grade. The flaws are apparent when the diamonds are viewed under the magnification but still it affects the brilliance and price of the stones

Carat weight


Carat weight is the measurement of how much a diamond weighs. A metric carat is defined as 200 milligrams. The higher the carat weight, the higher is its value. Also, two diamonds of the same weight can have different prices depending on their colour, clarity and cut.

6 pieces of Jewellery each woman should own

Jewellery is most prized possessions of a woman, and they enjoy flaunting it. Its beauty, excellence, charm, and shine is what that makes it so unique. Jewellery has something mystical which makes one look radiant and instantly sparkle the look. Following the latest styles and trends, various sorts of jewellery are accessible in the market now. One can prefer minimalistic jewellery, or you can reach for bold style. The options are unlimited, and the choice is up to you.

Here are the six pieces of jewellery each woman should have:


1. The most notable piece of jewellery is a pair of earrings. A Diamond Stud is classic, elegant, and handy, but one can even go for stud earring with fascinating colour. The unusual thing about studs is that it is a go-to earring for daily. One can use this as an alternative for everything you are going to wear. A stud makes sure that the look is complete and flawless.

2. If you fancy creating a great style declaration with less jewellery, then Statement Necklace is the best decision to go for. There are bright designs and distinct patterns of statement necklaces which convey a bold, stylish look.


3. Gone are the days when the idea of a Watch was to know the time. It has now grown more of a fashion thing. Modern Jeweled or Gothic Watch is something each woman should go for to get a fancy and dynamic look.

4. For women who don’t fancy wearing bangles, Cuff/Bracelet is the best option to go for. It not only gives you an elegant look but also makes your hand look attractive.


5. The best approach to propose any girl is to do it with a Solitaire Ring. Solitaire ring is now equivalent to an engagement ring. All the single ladies can buy one stunning solitaire ring for themselves which gives a poised look.

6. Hoop Earrings are the most prominent earrings which woman of all ages wears at some point in time. The hoop earrings look gorgeous, especially in diamond. In jewellery, nothing is a taboo. You can coordinate everything or resemble nothing.

Bands of love and Commitment: Choose with care

Is there a season for love, engagement and marriage? People keep falling in love all through the year. Any season is a season of love. However, when it comes down to the statistics, we see that there are some particular months in a year when people seem to go blind.

Many couples go for an engagement ring. Others choose the wedding ring. Usually a precious stone set on a band is chosen as a gift for the special one. Often the engagement ring and the wedding ring are mistaken to be the same. The engagement ring is the one the man proposes to the girl with. It is supposedly made of a large diamond set in a ring. People may buy both or either.

The woman is expected to wear it after she accepts the proposal. It is an indication to the world that she is taken. Though the size and price of the ring vary, the stone that is mostly favored for such occasions is the diamond. The engagement ring is worn in the third finger.

During the wedding, the girl and the boy exchange vows and exchange rings too. These rings are usually simpler than the engagement rings. It is marked by the lack of a prominent stone. Both partners are given a ring and they wear it in the third finger on their left hand. At this time, the girl moves her engagement ring, if she has one to the third finger on her right hand. The two rings may later be stacked one on top of the other.

Although marketing has a big role to play in it, these rings have been seen to be a mark of a man’s wealth. No man wants to feel inadequate.  To please his wife-to-be and her family, he is sure to get one for her lady love. Often the price is a matter of secrecy and men have been found to exaggerate in an attempt to please.

Despite everyone knowing that a ring is not the only factor or the deciding factor in a marriage, there’s no denying that it pleases the woman mightily.

Should women wear both? It depends. Flashier rings see more of their wearer flaunting them. Wedding bands for couples are sold together, often. Some shopkeepers sell engagement and wedding rings together as a set.

Men usually wear wedding bands that are thicker than their counterparts’. Often they contain stones such as diamonds or other precious gems. Wedding bands for couples may cost a bomb but it depends on the brand, the metal, the location, design, and other factors such as size. Usually wedding bands do not contain precious stones or if they do smaller ones. Hence, engagement rings turn out to be costlier.

Due to social pressure, men may go out of their way to buy a ring that costs him his two month’s salary. But there is no such rule that he has to. No woman would like to see her fiancé in a financial mess. The rings are a symbol of unity and commitment to each other. The bond goes beyond the rings and stones. They are sealed with love and respect. However, traditions require us to follow certain norms and these bands are part of that societal norm.

Though men like to surprise their fiancée with the engagement ring and hence shop for it alone, wedding ring can be a more mutual affair and involve both partners.

Marriages are made in heaven but sealed here on this earth. Wedding bands are a symbolic exchange of the oath and commitment that the two people involved feel towards each other and the marriage.

Caring for the precious stone: Solitaire Diamonds

Diamonds are beautiful and precious. They are the hardest substance on earth. But they are vulnerable to abuse too. Diamonds such as solitaires are precious and expensive. While we know that there are a few things that we should do when wearing one, there are other facts that if kept in mind will help keep the gem stone better.

  1. Using – This might sound like common sense. But don’t wear the solitaire when working. Scratches, abrasion, etc. may damage the stone. Wearing it on a regular basis will cause it to be exposed to creams, oils, hairspray, chemicals and other materials that may dull the shine or affect the brilliance. Even the oil from your body can cause an effect leaving a film on the stone. The stone is hard but may chip if hit by a hard blow.
  2. Cleaning – Don’t use abrasive materials or liquids that can leave a film on the stone. A mild liquid detergent with water along with soft brush is best. A solution of warm water mixed with a few drops of household ammonia in which the stone is soaked works best. After some hours of soaking, remove the stone and clean it with a soft bristled brush. Using a light hand, softly brush the back of the diamond as it collects a lot of grime and dust. Rinse the diamond with water. Don’t use any chlorine containing liquid. Using chlorine may erode the metal around the stone in jewelry, thus causing the prongs to loosen and the stone to fall off.
  3. Drying – use a lint-free cloth to dry the stone.
  4. Storing – keep the stone separate and wrapped in soft cloth to avoid any damages. Jewelry stores usually provide fabric lined boxes to store the stone. Use that or soft tissue paper to wrap the stone or jewelry pouches for the piece.
  5. Inspecting the stone regularly– Keep an eye on your favorite piece of jewelry. If you notice any loosening of the prongs, take it to a professional jeweler promptly. Look out for any signs of damage. Generally, it’s a good idea to take the diamond jewelry for examination to a professional jeweler at least once a year. They can repair any damage and also clean it for you, if required. The professional jewelry cleaner may use an ultrasonic cleaner to remove encrusted dirt on diamonds. Using high frequency sonic waves through the soap solution, the modern cleaner will vibrate the fluid enough to detach any accumulated dirt and grime. However, this method may also cause the stones to loosen from their mounting. As a policy, the professional jeweler will avoid using it unless required.


An Additional Tip:

When washing hands, don’t leave the precious little ring on the rim of a sink. You don’t want the precious little thing to go down the drain. Open it well before you want to wash your hands. That way, you won’t have to choose between keeping it on the rim and wearing it while washing.

      Being mindful of the little things can go a long way in extending the life and beauty of the beauty. As a proud owner, wear it occasionally, keep it under strict watch as in don’t touch chemicals when wearing the stuff and stay away from doing anything that might damage the stone.

Keep a vigil on your precious diamond jewelry so as to avoid damaging it inadvertently. Clean it regularly and store it well. Wear it with panache and see it dazzle on that special occasion.

A solitaire is a special stone and it should be treated specially.