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Royal and elegant wedding collection from Anutammam

Brides all over the world have their own fantasies and dreams about having that perfect wedding with mesmerizing setups and bang on outfits!

Jewellery plays an important role to complement that perfect bridal look. With numerous functions and rituals in our culture, brides-to-be tend to play dress up throughout the week. Choosing outfits and jewellery with each outfit tends to become a difficult task! Anutammam presents you the royal and elegant wedding collection from which you can easily chose your jewellery according to the function!


D-day is the most important day, for obvious reasons! Give yourself a royal-princess-look with this heavy kundan set. A heavy wedding lehenga is incomplete without a regal jewellery set! Opt for this heavy yet subtle kundan set, as you don’t want to over-do your look with heavy outfit and heavy jewellery!


Sangeet is a function where you can definitely play with your outfit and the jewellery! Opt for this heavy choker style gold neckpiece to give an ethnic yet trendy look! No matter what you wear, be it a saree-lehenga or a gown, this piece will surely increase the oomph factor!


Cocktail parties are the time when you don’t want to shy away from your in-laws and get decked up head to toe! Opt for a light yet classy piece like this to go with your cocktail gown! Put on your party heels and say cheers!


What if all the wedding shenanigans have come to an end? You still are the bride and all eyes are going to be on! How about this very pretty diamond and pearl jewellery set for your reception party? Not too heavy, not too light, just perfect!

The Irresistible Allure of Gold Jewellery

Celebrate eternal beauty of woman with Gold Jewellery

Woman love jewelry and they love Gold the most. Finding a perfect gold jewelry to match the mood is a task but once you have it, you are sorted for lifetime.  That is why the precious metal Gold gets a lot of love. Anutammam always strives to stay contemporary and so we have created a whole range of gold jewellery. The diamonds on the jewellery have been set in illusion setting so the beauty of solitaires comes alive on each piece.

Here are some of the best pieces from this collection of gold and diamond jewellery.


The attraction of gold is evergreen. Our mood is instantly lifted at the site of colorful blooms. This pendant set  with earrings is inspired by Indian tradition which will get in you in limelight every time you wear it.


Here’s a Polki chandbalas. The timeless beauty of this chandbalas is the right addition to your graceful looks. This chandbalas is the perfect pick for your every traditional look.


Statement rings have been favorites for a long time. This ring will look as amazing with your favorite Indo-western  outfit as it will look with a saree.


Bored of those heavy bangles and bracelets? We present our elegant, lightweight creation! A bangle studded with multiple diamonds is what you need to make your handshake a lot more stylish.

Style Guide: Diamond Jewellery for a classic appeal!

Diamonds are said to be a girl’s best friends. Every girl desires to have at least one in her life. Choosing diamond is definitely not an easy job as it comes in different colour, shapes and sizes. You need to see the GIA certificate, the 4c’s i.e. the cut, colour, carat, clarity and in what condition the diamond is.

Buying a diamond is easy but styling it with your attire isn’t. It is equally important for every diamond lovers to know how to style their attire if they want to buy one.

Festive season


Festive seasons are special. Every woman loves dressing up little over the top during festive seasons and if it is diamond then it is no doubt an icing on the cake. Generally, every woman prefers wearing saris, salwar suits or lehengas during the festive season. You can team your traditional attire with a heavy diamond necklace, a stone studded earrings and some simple bangles.

Birthday Party


Generally you choose to wear a gown, dress, palazzos or jumpsuits for a birthday party. While choosing jewellery for the party- you must go for simple diamond studs, ear cuffs, bracelets or chokers. These are certain things which go well with any kind of party attire.



Weddings are incomplete without diamond jewellery. Heavy embroidered lehenga and diamond jewellery goes hand in hand. Team up your wedding dress with the brightest and the heaviest diamond necklace, a nice big jhumka, bangles and so on. Not only the bride, the bride’s mother or sister can also go for diamonds on the wedding day. Make sure the colour of your attire matches the diamond set you choose to wear for the wedding.

Dinner Date


So you have plans to go out with your boyfriend and your dress is ready but you don’t know what to accessorise it with. Go for diamonds! Diamonds are something that goes with anything and for any occasion. Simple dress and simple diamond jewellery mix-matched together is a good option for a dinner date with your boyfriend.


Things that matter while buying Jewellery!

Jewellery is must have for every woman. Be it a pendant, ring, bangle or a necklace- every woman owns something or the other. Jewellery has always been a part of human culture. Even from the times when humans first started using clothes some thousand years ago- jewels were made from any kind of materials such as stones, feathers, plants, bones, shells, wood, animal skin and much more. With time as humans changed, their thinking and way of living also changed. These days’ diamonds, gold, pearl, ruby, emerald, Kundan have become a big craze for every woman.


Jewellery designs are versatile in India and it varies from state to state. Jewellery can be of so many different types- silver, gold, diamond, metal, pearl, emerald, ruby etc.

But there are certain things you should keep in mind while buying Jewellery these days:

  • If you are buying gold jewellery make sure it is BIS Hallmarked in it. Never go for gold jewellery which doesn’t have a BIS Hallmark in it.


  • Do not forget to take a retail invoice from the shop while buying any kind of gold jewellery where the present rate of gold, the making charge and the BIS Hallmark is clearly mentioned.
  • If you are going for any other kind of Jewellery like Kundan, emerald, ruby- make sure what kind of quality is provided to you by the shopkeeper.



  • Make sure the shopkeeper weighs the gold properly in a weighing machine while selling it.
  • Always remember the 4c’s while buying diamond jewellery i.e. cut, clarity, colour and carat.


  • Certificate from GIA matters a lot while buying a diamond jewellery where the 4c’s, the rate of the diamond, the exact diamond conditions are what mentioned in the certificate

These are some of the essential things one must keep in mind while buying Jewellery.

Shimmer this Diwali with Jewellery from Anutammam

Glitter with Gold or Shimmer with Shine….The jewels that you flaunt, Flash like a moon’s light!!

Jewellery is women’s best friend. Indians have been using jewellery for adornment since centuries. The most important significance in the country is evident from the fact that on many auspicious occasions jewellery forms a part of gifts. Indian festivals are incomplete without ornaments- earrings, pendants, necklace, head gears, finger rings, bangles, mang tikas are some of the must-have jewellery for every woman these days.

The festival of lights i.e. Diwali has a very big connection with jewellery. The first day of the Diwali festival is the Dhanteras festival which is known as “Dhanatrayodashi” where every woman buys some or the other jewellery.


Jewellery no doubt is an important thing in every woman’s life. They serve as a cultural heritage. Traditionally jewellery these days is always linked with wealth, power and status. So guys what are you waiting for? If you still haven’t bought your favourite jewellery set this festival- buy it exclusively from Anutammam. They believe that fine sense of balance makes jewellery truly extraordinary with traditional and modern themes blend into contemporary designs.



For a completely magnificent look on special occasions, different colours in a single jewellery piece spell its magic.



The embodiment of grace and style, diamond bracelets set in white gold are a delightful reminder of the eternal beauty of hands.



Wear the most gracious ring, as this fine yet stunning piece set in Diamond, is absolutely a fine piece of art!



Stunning necklace decorated with diamonds is representing the enchanting festive spirit.

So, this Diwali get all the glitz and glam from one of the finest jewellery shops in India- Anutammam.

Accessorise your glamorous gowns and ethnic Indian outfits right!


Fashion is about dressing according to what’s fashionable. A style is more about being yourself.

Getting dressed for an extraordinary occasion is constantly exciting. We get the chance to wear exquisite outfits, stylish shoes and dazzling gems. Many women think about the Jewellery at the last and have an intense time finding something great. Wrong decision of jewels can ruin your look so it’s ideal to go the other route round. Pick your jewellery first as getting a coordinating outfit is manageable.

Jewellery always ought to draw more focus when dressed. So, make sure you pick the perfect one for the occasion. At Anutammam, you will many designs to go with regardless of the dress design.

Here are some scintillating jewellery pieces just for you:


These gold and diamond earring is the perfect choice for any traditional Indian outfit or a fusion wear. The shine of gold has increased manifold thanks to gleaming diamonds.


Here is the pair that will look stunning with the evening gowns and cocktail sarees. Pearl drops never cease to amaze! This delicate piece of work in diamond is surely going to add sparkle to your look.


Want to wear something heavy on your minimal outfit?  Accentuate your femininity with this graceful & elegant gold diamond set from Anutammam.


We all love earrings and a perfect pair of earring always enhance one’s charm. Pick this pair of stunning earrings and you are ready to rock parties, regardless of your outfit!


Pick a diamond set that will suit every occasion. This set is timeless and classy. You can wear just the necklace or only earring if you want a minimal yet elegant look.



How to choose the best mangalsutra for yourself?

An ornament which binds two souls, many emotions….making marriage a bond!

A mangal sutra is an auspicious Sutra, an inevitable part of Hindu wedding. A mangal sutra is a unique ornament, given by a Hindu groom to the bride thereby making her a lifemate.

Below is a list which will make it easier for you to purchase a mangal sutra.

The lighter, the easier


Try to purchase a mangalsutra which is light in weight and not heavy since women in today’s time are as professional as men. Buy a mangal sutra which you can wear to the office and does not create any hindrance in your working lives.

Go with the flow



Check the latest designs and then opt for a mangal sutra. Browse the various designs online. Short mangal sutra looks classy. Also, it mixes with the professional attire, making it non-messy.

Go for different stones and metals


There are different kinds of stones and metals available in the market. Go for your choice of stones in the mangal sutra while ditching the traditional and old style of mangal sutra. You can even consider platinum for your mangal sutra.

Select the pendant design wisely


Heavy designs, hanging pendants or a light pendant is all upon your dressing style. Check the design which looks best on you. Do keep in mind your comfort level.

Decide the length and design of the chain


The length of the chain of the mangal sutra determines the beauty of the mangalsutra. Do not forget to add some black beads in your mangal sutra. You should decide it should be a single chain or double chain. Keep in mind the outfits you wear mostly.

Look for hallmark as it denotes authenticity


Hallmark ensures that you are not being cheated while purchasing your mangal sutra. Hallmark is a symbol of purity between buyers and sellers.

Now that you have got all the knowledge of mangal sutra get yourself a mangal sutra which defines your personality.

7 Jewellery hacks that will make your life simpler. Guaranteed!

The jewellery has the unique power to make your personality look amazing. To see your favourite jewellery entangled makes us so irritated. The face we make after seeing our favourite earrings misplaced.

So here is a list of the jewellery hacks that will acknowledge you how to make your much simpler.

1) Prevent knots in the necklace chains!

Knots in the necklace…. What a fashion disaster….!!!!

Avoid all such jewellery disasters, all you need to do is thread your necklace through a straw and close the clasp and it will be done.


2) Prevent your hair falling in the clasp of your necklace?

How irritated we become when hair gets into the clasp of the necklace. A simple hack to this is to buy a short length of aquarium tube easily available on a pet shop, cut off a small piece to cover the clasp, then slide it onto the chain and cover the clasp once again.


3) Ready to get rid of the knots in chains of your bracelet?

Place your bracelet’s chain on a clean surface, sprinkle the knot in baby powder, the knot will become loose enough to be detangled with a needle or safety pin. Not to forget, rinse it afterwards in warm water and mild soap, before laying it out to dry.


4) Get your bronze and brass jewellery in place

Sprinkle some salt on a slice of lemon. Now rub the lemon slice over your jewellery, rinse with water and dry it with a soft cloth. In case of a tougher tarnish, make a paste of baking soda, lemon and water.


5) Get tight fitting bangles on your hands….without any pain

Rub some petroleum jelly on your hand then softly try to put the bangles on your hands and they will fit your wrist without any pain.While wearing out the bangles you can put some more petroleum jelly and they will come out from the hands very easily.


6) Clean the nose pin without pain.

Create a sterile saline solution for yourself. Add 1/4th teaspoon of non-iodized salt to a cup of warm water. The nose pin will no longer be a problem for those who have got piercing recently.


7) Bring back the spark to your favourite silver anklet….Without going to a jeweller.

In a ceramic bowl with water, put a teaspoon of baking powder, a teaspoon of salt and a dash of white vinegar. Then place your silver anklet in the mixture for five minutes and get ready for magic, your jewellery will have its shine back. 


5 Gorgeous Necklaces to Take You Everywhere

” Jewellery has the power to be one little thing that can make you feel unique.”

 The shine of Jewellery makes you feel special! No matter if you wear it daily or seldom, every woman needs Jewellery for every occasion. Necklaces hold a special place in every woman’s Jewellery collection. Upgrade your collection with one-of-a-kind designer necklaces by Anutammam and spoil yourself daily.

 The Striking Gold


You will ditch all those ultra embellished Jewellery pieces for this pure beauty! Solid gold that is carved beautifully, and the moon-like stones which enhance its effect, will make you stand out in the crowd. These sparkling neckpieces will go with all kinds of outfits. Don’t miss out and grab one from Anutammam now.

Asymmetrical Aura


A beautiful thing doesn’t need perfect dimensions every time, and this diamond dazzler is an evidence! It’s contemporary design studded with diamond, and asymmetric design makes it a perfect pick for parties and festivals. The radiant neckpiece is an excellent choice when you want to look edgy and classy at the same time.

Green Envy


Brilliance like never before! Designer necklaces with green embellishments to enhance the sparkle of diamonds. It gives a distinct ethnic look but still a perfect pick to adorn with gowns.

Sheer Beauty


The shining elegance with radiant of perfection defines these designs. The brilliance of this glittering classic is unmatched and timeless. An excellent pick to flaunt with any off-shoulder dress.

Timeless Affluence


People will stare. Make it worth their while! The vintage pattern with a royal look never goes out of style and is a must-have for every woman. Be it a family function or a party, this neckpiece will make sure that you are noticed in the crowd.

Make memories by Gifting Jewellery


Though it’s the effort that counts but a thoughtful gift for your loved ones is always embraced.

When it comes to gifting your female partner, Jewellery plays a significant role.  It symbolises love, vows, and accurately specifies the other person how important their presence is in your life. Jewellery is not gifted often but some days are exceptional and needed to be made memorable, and nothing allures a woman more than Jewellery. So if you are planning to surprise your lady with a piece of Jewellery and are confused when and what to gift, then here is your ultimate guide for the next Jewellery shopping.

To Propose your Love


Nothing is as challenging as it is to propose your beloved. You need to make it special and create a magical moment that will make her heart jump with excitement, and she readily says YES. After all the glow on her face should be well honoured with a Diamond ring from Anutammam.

If it’s Valentine’s Day


Valentine’s day is celebrated in honour of love, and you won’t want to miss this day to surprise your lady love. Pick up a breathtaking piece of Jewellery from Anutammam that will make her smile and shine.

If it’s her Birthday


Birthdays are always special; after all, it doesn’t come every day. It’s the best time to present your lady luck with an exceptional piece of Jewellery and make her birthday a memorable one. Gift her Diamond earrings, which is an excellent way to show your special someone just how much she means to you. With Anutammam you can also create your custom pair exactly how you want it.

If it’s your Anniversary


Some memorable days need celebration and your wedding anniversary is one such day.  Anniversaries are the perfect time to celebrate the pleasure of togetherness by gifting jewellery to celebrate the years you have been with her. Gift her unique bracelet adorned with sparkling diamonds that is just spellbinding!

If you’re becoming Parents


When the occasion is special, the gift has to be as special. Thank her for giving you the joy of becoming a father. Make the occasion more memorable with a unique Jewellery gift.