Category Archives: General

The Birthstone of January Month

Enjoying the winter chills? We hope you had a blast at the New Year’s bash! With the New Year feel just settling in, how about making it better by purchasing some precious stones? January born people are lucky to have Garnet as their birthstone! This shiny stone is all the class and regal look you wanted!


Legend says Garnets light up the night and protects their owners from nightmares. Garnet is the birthstone for January but with its stunning variety of colors and its mystical powers, it has been given as a gift for all occasions for centuries.


Garnet generally comes in a dark red color, in rare situations; you can also find it in other colors like blue or green. Garnet is known to bring prosperity and peace to the wearer. Legend has it that Garnet is associated with lasting relationships; so gift this stone to your beloved as a symbol of deep connection!

Come on, January babies, bring that precious stone home!

Glamour this New Year with Anutammam

Isn’t it an overwhelming feeling when you leave a jewellery shop after purchasing that dazzling piece? Well, here’s another chance! How about purchasing some beautiful rings for the occasion of Christmas and New Year’s?  Since the wedding season is still going on, it would be a better option to purchase some light jewellery!

Light and classy jewellery makes a good impression wherever you go. You can easily carry it with light traditional clothes or even evening gowns! Anutammam has an amazing range of casual pieces which are can be accessorized with any outfit; be it for a dinner date or even a birthday party!


Adorn your wrist with this elegant heart shaped diamond bracelet; ad let those eyes stare with envy!


Doesn’t these pair of diamond earrings look phenomenal? Wear these for that New Year’s bash and see heads turning everywhere you go!


Rings are a piece of jewellery that will always look elegant no matter what you wear or where you go. How about this very elegant diamond ring or that golden ring for a casual birthday party?


You can also check out our collection of pendant sets to get a casual yet royal look for the next event you head to! Gentlemen, the year is coming to an end, it’s time to pamper our lovely wives with some of Anutammam’s exclusive pieces!

How to Care for your Silver jewellery!

Isn’t silver our favourite when it comes to those fancy jhumkaas and rings? But we all know that silver gets oxidised and turns black with time, also if proper care is not taken. There are some very basic tips that one can follow while wearing silver jewellery and prevent any kind of tarnish!


  • The most important thing to keep in mind is to avoid wearing silver ornaments while doing any kind of household chores. Household chemicals tend to corrode and tarnish the ornaments.
  • Ladies, always wear the jewellery after you get ready! Makeup, cosmetics, perfumes or hair sprays, have chemicals that lead to corrosion and tarnishing of the ornaments! So, wear your jewellery at the end to avoid any kind of damage.


  • Another thing to keep in mind is that sun exposure is a reason for tarnish; hence avoid wearing your silver jewellery while swimming.
  • Always store your jewellery in a cool and dry place. Avoid storing multiple pieces in the same pouch to prevent damage and scratches.


  • Since silver is a soft metal, scratches are common to occur. To avoid scratches, clean your silver jewellery with a soft lint free cloth or a microfiber cloth. Using paper napkins or towels might lead to scratches.
  • While cleaning, make sure you rub your jewellery in back and forth motions instead of circular motions. Rubbing in circular motion tends to enhance the visibility of the scratches.

We hope that with these basic tips, you would surely be able to keep your favourite jhumkaas fresh and new!

The Birthstones of December Month

With the winter setting in and the year coming to an end, let’s fight the blues with the three amazing December birthstones; Tanzanite, Zircon and Turquoise! Chuck buying those furry jackets and buy these beautiful blue hued stones. December birthstones can also be substituted for various precious gems!



Tanzanite, found only in Tanzania, is known for its blue-purple hues. This stone gives a calming effect to the wearer, and helps in solving communication problems. Though expensive, the blue shades of Tanzanite are always a treat for the eyes! It is pleochroic in nature; shows different colours when seen from different angles. Due to its blue shades, Tanzanite can be substituted for sapphire.



Zircon, known for its blue shades, also comes in a variety of other subtle shades like yellow, brown and green. Colourless zircon can be surely used to substitute for diamonds! So all you ladies out there, what you are you waiting for! Another reason to buy this amazing stone is that it tends to boost the confidence levels in the wearer and has also been observed to be good for the marital life!



Turquoise is one of the oldest known stones; known as the royal robin’s egg blue gemstone. With kings and queens adorning themselves with this stone since ages due to its colour. Salman Khan, one of the most successful actors of Bollywood is seen wearing it due to its healing powers! Turquoise, is known to be helpful in reducing mental stress and violence, also tends to soothe those mood swings and panic attacks!

What are you waiting for? Head to the nearest store now!

The Birth Stones of November Month

As the much exaggerated Diwali festival is over, everyone has now geared up with open arms to welcome Christmas and New-year. Everyone loves to buy new clothes and jewelry during this time of the year. While you go for jewellery shopping sprees this month, make sure that you buy your birthstone. November -born people have more reasons to rejoice right now as they get two absolutely stunning gemstones as their birthstones.



The different colors of topaz have their own unique value factors. Topaz actually has an exceptionally wide color range that, besides brown, includes various tones and saturation’s of blue, green, yellow, orange, red, pink, and purple. Colorless topaz is plentiful, and is often treated to give it a blue color. Topaz is also pleochroic, meaning that the gem can show different colors in different crystal directions.



Citrine is one of the most popular gemstone available today. It comes from the large family of the quartz gemstones. More specifically, it is the yellow to golden-orange variety of gemstones. The name ‘Citrine’ was derived from the name ‘citron’, a French word meaning lemon. Natural citrine is very rare and more valuable than most varieties of quartz.  Citrine can be easily identified through its distinct quartz properties. It is one of the few gemstones that naturally occurs in golden to yellow colors.

Which of these precious stones are you going to buy this month?

Significance of jewellery pieces in maintaining good health!

Indian jewellery has an emotional connect attached with it. Some buy it for flaunting while some for the purpose of saving. Every buyer has a different story behind every purchase. But do you know that the jewellery you wear can help you in maintaining good health?

Read on to know jewellery can make you look attractive and keep you in good health at the same time. 



Earrings apart from making you look gorgeous, they provide acupuncture benefits too. The nerve passing through your right ear connects with the brain, kidney and cervical region. The pressure on ears from earrings keeps the kidney and bladder in good health.

Nose Ring


Nose rings make a woman appealing, sexy and beautiful and help to enhance the seductive charm. In some parts of India, the size of nose ring is associated as a sign of financial power and family status. Apart from this, it is believed that woman who has a piercing on left side experiences less menstrual pain also they have less pain while delivering a child.



Rings, especially engagement rings are worn on the fourth finger from the thumb, as the nerve of this finger connects to the heart. This nerve is spread evenly through neurones in brains and the constant friction of ring is good for physical and mental well-being.



Necklaces enhance the charm of a woman. Traditionally, mangal sutra or wedding chain is considered to be the symbol of love and commitment. It also helps in improving blood circulation and controlling blood pressure.



In old times, it is said that the bangle is worn for the safety and well-being of the husband. Bangles help in regulating blood circulation. The circular nature of bangle sends the energy back to the body that passes through the skin.

Jewellery to wear according to your Zodiac sign

None of us would deny that without wearing jewellery women look incomplete. Often we get confused with what to buy. Why not try wearing something according to your Zodiac sign? So here is a complete list which will cater to each zodiac sign.

  1. Aries – Diamond

Aries are highly energetic and their enthusiasm reflects in the jewellery they wear. They usually go for angular shapes. The Aries are independent and they love to be dressed in cool and offbeat jewellery.


  1. Taurus – Emerald

Taurus are known for their intelligence and wisdom. Their gemstone is Emerald, which signifies their persona, faith and trust.


  1. Gemini – Agate

Gemini is multi-talented, multi-tasking and usually impatient, the gemstone that defines their aura is Agate. Agate shows the various sides of a Gemini.


  1. Cancer- Ruby

Cancerians women are known for their never ending love, passion and warm. The gemstone for cancer is Ruby which symbolises passion.Ruby is considered to be very classy. Pick some vintage ruby jewellery and Cancerian women would love it.


  1. Leo- Peridot

The Leo’s are well known for being generous, loyal and kindness. Peridot defines Leo perfectly. If you are a Leo, pick up some Peridot jewellery with diamonds.


  1. Virgo- Sapphire

Virgos are considered to be perfectionists; they have an eye for exclusive & exquisite jewellery. If you are a Virgo, go for Sapphire along with Platinum. The blue colour of sapphire looks really royal.


  1. Libra- Opal

Opal symbolises balance in one’s life. If you a librarian, go for opal as it will bring out the cool nature you have.


  1. Scorpio- Topaz

A Scorpio woman is very attractive and mysterious. Topaz symbolises fidelity and power, which is perfect for a scorpion. If you are a scorpion, you are sure to attract a lot of people. Go make a bold entrance!


  1. Sagittarius- Blue Topaz/ Ruby

Sagittarius is known for freedom and friendly nature, whereas blue topaz signifies friendship, love and nature. Customise your wardrobe with Blue Topaz and Rubies, or place a Ruby or Topaz in the centre of your jewellery.


  1. Capricorn- Garnet

Capricorn women are usually considered very affectionate and sophisticated. Garnet is the right choice for them. Choose a pair of garnet studs, it will make you look very elegant and sophisticated.


  1. Aquarius- Amethyst

An Aquarius woman is considered to be bright, cool and creative. Amethyst is a perfect choice for Aquarius. Amethyst symbolises uniqueness, brightness and speed.


  1. Pisces- Aquamarine

Extremely talented, humble and Supportive are the qualities that define a Pisces woman. Being a Pisces woman, you should definitely go for Aquamarine jewellery as it symbolises purity and genuineness.