Glamour this New Year with Anutammam

Isn’t it an overwhelming feeling when you leave a jewellery shop after purchasing that dazzling piece? Well, here’s another chance! How about purchasing some beautiful rings for the occasion of Christmas and New Year’s?  Since the wedding season is still going on, it would be a better option to purchase some light jewellery!

Light and classy jewellery makes a good impression wherever you go. You can easily carry it with light traditional clothes or even evening gowns! Anutammam has an amazing range of casual pieces which are can be accessorized with any outfit; be it for a dinner date or even a birthday party!


Adorn your wrist with this elegant heart shaped diamond bracelet; ad let those eyes stare with envy!


Doesn’t these pair of diamond earrings look phenomenal? Wear these for that New Year’s bash and see heads turning everywhere you go!


Rings are a piece of jewellery that will always look elegant no matter what you wear or where you go. How about this very elegant diamond ring or that golden ring for a casual birthday party?


You can also check out our collection of pendant sets to get a casual yet royal look for the next event you head to! Gentlemen, the year is coming to an end, it’s time to pamper our lovely wives with some of Anutammam’s exclusive pieces!

How to Care for your Silver jewellery!

Isn’t silver our favourite when it comes to those fancy jhumkaas and rings? But we all know that silver gets oxidised and turns black with time, also if proper care is not taken. There are some very basic tips that one can follow while wearing silver jewellery and prevent any kind of tarnish!


  • The most important thing to keep in mind is to avoid wearing silver ornaments while doing any kind of household chores. Household chemicals tend to corrode and tarnish the ornaments.
  • Ladies, always wear the jewellery after you get ready! Makeup, cosmetics, perfumes or hair sprays, have chemicals that lead to corrosion and tarnishing of the ornaments! So, wear your jewellery at the end to avoid any kind of damage.


  • Another thing to keep in mind is that sun exposure is a reason for tarnish; hence avoid wearing your silver jewellery while swimming.
  • Always store your jewellery in a cool and dry place. Avoid storing multiple pieces in the same pouch to prevent damage and scratches.


  • Since silver is a soft metal, scratches are common to occur. To avoid scratches, clean your silver jewellery with a soft lint free cloth or a microfiber cloth. Using paper napkins or towels might lead to scratches.
  • While cleaning, make sure you rub your jewellery in back and forth motions instead of circular motions. Rubbing in circular motion tends to enhance the visibility of the scratches.

We hope that with these basic tips, you would surely be able to keep your favourite jhumkaas fresh and new!

Royal and elegant wedding collection from Anutammam

Brides all over the world have their own fantasies and dreams about having that perfect wedding with mesmerizing setups and bang on outfits!

Jewellery plays an important role to complement that perfect bridal look. With numerous functions and rituals in our culture, brides-to-be tend to play dress up throughout the week. Choosing outfits and jewellery with each outfit tends to become a difficult task! Anutammam presents you the royal and elegant wedding collection from which you can easily chose your jewellery according to the function!


D-day is the most important day, for obvious reasons! Give yourself a royal-princess-look with this heavy kundan set. A heavy wedding lehenga is incomplete without a regal jewellery set! Opt for this heavy yet subtle kundan set, as you don’t want to over-do your look with heavy outfit and heavy jewellery!


Sangeet is a function where you can definitely play with your outfit and the jewellery! Opt for this heavy choker style gold neckpiece to give an ethnic yet trendy look! No matter what you wear, be it a saree-lehenga or a gown, this piece will surely increase the oomph factor!


Cocktail parties are the time when you don’t want to shy away from your in-laws and get decked up head to toe! Opt for a light yet classy piece like this to go with your cocktail gown! Put on your party heels and say cheers!


What if all the wedding shenanigans have come to an end? You still are the bride and all eyes are going to be on! How about this very pretty diamond and pearl jewellery set for your reception party? Not too heavy, not too light, just perfect!

The Birthstones of December Month

With the winter setting in and the year coming to an end, let’s fight the blues with the three amazing December birthstones; Tanzanite, Zircon and Turquoise! Chuck buying those furry jackets and buy these beautiful blue hued stones. December birthstones can also be substituted for various precious gems!



Tanzanite, found only in Tanzania, is known for its blue-purple hues. This stone gives a calming effect to the wearer, and helps in solving communication problems. Though expensive, the blue shades of Tanzanite are always a treat for the eyes! It is pleochroic in nature; shows different colours when seen from different angles. Due to its blue shades, Tanzanite can be substituted for sapphire.



Zircon, known for its blue shades, also comes in a variety of other subtle shades like yellow, brown and green. Colourless zircon can be surely used to substitute for diamonds! So all you ladies out there, what you are you waiting for! Another reason to buy this amazing stone is that it tends to boost the confidence levels in the wearer and has also been observed to be good for the marital life!



Turquoise is one of the oldest known stones; known as the royal robin’s egg blue gemstone. With kings and queens adorning themselves with this stone since ages due to its colour. Salman Khan, one of the most successful actors of Bollywood is seen wearing it due to its healing powers! Turquoise, is known to be helpful in reducing mental stress and violence, also tends to soothe those mood swings and panic attacks!

What are you waiting for? Head to the nearest store now!