Style Guide: Diamond Jewellery for a classic appeal!

Diamonds are said to be a girl’s best friends. Every girl desires to have at least one in her life. Choosing diamond is definitely not an easy job as it comes in different colour, shapes and sizes. You need to see the GIA certificate, the 4c’s i.e. the cut, colour, carat, clarity and in what condition the diamond is.

Buying a diamond is easy but styling it with your attire isn’t. It is equally important for every diamond lovers to know how to style their attire if they want to buy one.

Festive season


Festive seasons are special. Every woman loves dressing up little over the top during festive seasons and if it is diamond then it is no doubt an icing on the cake. Generally, every woman prefers wearing saris, salwar suits or lehengas during the festive season. You can team your traditional attire with a heavy diamond necklace, a stone studded earrings and some simple bangles.

Birthday Party


Generally you choose to wear a gown, dress, palazzos or jumpsuits for a birthday party. While choosing jewellery for the party- you must go for simple diamond studs, ear cuffs, bracelets or chokers. These are certain things which go well with any kind of party attire.



Weddings are incomplete without diamond jewellery. Heavy embroidered lehenga and diamond jewellery goes hand in hand. Team up your wedding dress with the brightest and the heaviest diamond necklace, a nice big jhumka, bangles and so on. Not only the bride, the bride’s mother or sister can also go for diamonds on the wedding day. Make sure the colour of your attire matches the diamond set you choose to wear for the wedding.

Dinner Date


So you have plans to go out with your boyfriend and your dress is ready but you don’t know what to accessorise it with. Go for diamonds! Diamonds are something that goes with anything and for any occasion. Simple dress and simple diamond jewellery mix-matched together is a good option for a dinner date with your boyfriend.


Things that matter while buying Jewellery!

Jewellery is must have for every woman. Be it a pendant, ring, bangle or a necklace- every woman owns something or the other. Jewellery has always been a part of human culture. Even from the times when humans first started using clothes some thousand years ago- jewels were made from any kind of materials such as stones, feathers, plants, bones, shells, wood, animal skin and much more. With time as humans changed, their thinking and way of living also changed. These days’ diamonds, gold, pearl, ruby, emerald, Kundan have become a big craze for every woman.


Jewellery designs are versatile in India and it varies from state to state. Jewellery can be of so many different types- silver, gold, diamond, metal, pearl, emerald, ruby etc.

But there are certain things you should keep in mind while buying Jewellery these days:

  • If you are buying gold jewellery make sure it is BIS Hallmarked in it. Never go for gold jewellery which doesn’t have a BIS Hallmark in it.


  • Do not forget to take a retail invoice from the shop while buying any kind of gold jewellery where the present rate of gold, the making charge and the BIS Hallmark is clearly mentioned.
  • If you are going for any other kind of Jewellery like Kundan, emerald, ruby- make sure what kind of quality is provided to you by the shopkeeper.



  • Make sure the shopkeeper weighs the gold properly in a weighing machine while selling it.
  • Always remember the 4c’s while buying diamond jewellery i.e. cut, clarity, colour and carat.


  • Certificate from GIA matters a lot while buying a diamond jewellery where the 4c’s, the rate of the diamond, the exact diamond conditions are what mentioned in the certificate

These are some of the essential things one must keep in mind while buying Jewellery.

Shimmer this Diwali with Jewellery from Anutammam

Glitter with Gold or Shimmer with Shine….The jewels that you flaunt, Flash like a moon’s light!!

Jewellery is women’s best friend. Indians have been using jewellery for adornment since centuries. The most important significance in the country is evident from the fact that on many auspicious occasions jewellery forms a part of gifts. Indian festivals are incomplete without ornaments- earrings, pendants, necklace, head gears, finger rings, bangles, mang tikas are some of the must-have jewellery for every woman these days.

The festival of lights i.e. Diwali has a very big connection with jewellery. The first day of the Diwali festival is the Dhanteras festival which is known as “Dhanatrayodashi” where every woman buys some or the other jewellery.


Jewellery no doubt is an important thing in every woman’s life. They serve as a cultural heritage. Traditionally jewellery these days is always linked with wealth, power and status. So guys what are you waiting for? If you still haven’t bought your favourite jewellery set this festival- buy it exclusively from Anutammam. They believe that fine sense of balance makes jewellery truly extraordinary with traditional and modern themes blend into contemporary designs.



For a completely magnificent look on special occasions, different colours in a single jewellery piece spell its magic.



The embodiment of grace and style, diamond bracelets set in white gold are a delightful reminder of the eternal beauty of hands.



Wear the most gracious ring, as this fine yet stunning piece set in Diamond, is absolutely a fine piece of art!



Stunning necklace decorated with diamonds is representing the enchanting festive spirit.

So, this Diwali get all the glitz and glam from one of the finest jewellery shops in India- Anutammam.